BitTorrent Now – Takes on Traditional Media Streaming Apps



What is BitTorrent Now? It is an application that allows users to purchase or stream movies, music, and art. What’s more is that it can be used on the iOS and Android platform, and even for the Apple TV. Hence, if you’re not paying much attention to BitTorrent over the past few years for whatever reason, then do know that they do plan to become a legitimate media company. This may come as quite the surprise especially when you know that their services are closely equated to piracy. However, BitTorrent, which is the firm responsible for the creation of the peer-to-peer file-sharing protocol with the same name, just recently launched their very own app to take on the more traditional media streaming applications. In fact, the application has already won over artists, filmmakers, and musicians from all over.

BitTorrent Now – Takes on Traditional Media Streaming Apps

BitTorrent Now Can be Used on Android and iOS Devices

One look at BitTorrent Now and you will immediately know that it emphasizes emerging artists. Hence, content discovery is now a high priority for the firm. The company has its own team for curating recommended projects inside the app. Also, there will be a trending tab so that you can immediately see what other users of the application are currently listening or watching. The application also allows you to follow your favorite artists, create playlists, shuffle play genres of song, and even sync all your content across other devices. Seems familiar? That’s because these are the functions that can similarly be found in other streaming apps that are already out in the market, except it’s far from the same as what you currently know.

What makes the BitTorrent Now app different from the rest is because it is actually a distribution platform for just about any artist to put their work out into the world in any way they want. Therefore, just about anyone who has the application can submit their own content for publication and they can choose how it’s going to be distributed. This is great for musicians who are trying to make it big into the music scene. Budding artists can even set up email gates so that other users will be able to submit their email addresses just to access more songs.

BitTorrent Now is also introducing an ad-supported model in which it will place pre-roll ads in front of videos, just like how YouTube inserts advertisements into video clips. What’s great about this advertisement model is that the artists can take a cut from it. There is a 90/10-percent split in their favor that comes from direct sales, as well as a 70/30-percent split for the ad revenue.


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BitTorrent Now – Takes on Traditional Media Streaming Apps
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