AMD – Targeting Mid-Range Gamers With the Radeon RX 480

There was a time, not too long ago, when the middle-ranged video card price point was kept in the deepest recesses of tech manufacturer’s closed doors, and these even included known names in the industry like Nvidia and AMD. Now, it’s where the hardest battles are being fought as this particular category marks the dividing line between wanting to have a budget-friendly computer add-on or a high-end upgrade. AMD is now shaking things up a bit with the release of their new “Polaris” GPUs, and the first in line for the series is the Radeon RX 480.

AMD - Targeting Mid-Range Gamers With the Radeon RX 480

The AMD Radeon RX 480 is Targeted for Mid-Range Gamers

The Radeon RX 480 From AMD is the first in line for the “Polaris” series of graphics processing units which was announced recently at Computex. The event took place in Taipei, and the card promises to have a price point that is pretty much “okay” for many gamers. Simply put, it will not put a huge dent on your bank accounts, nor would you want to whip out your wallet to purchase it immediately as well. What the tech firm promises, however, is the RX 480 offers a performance level that’s equivalent to what can be found in higher-end models.

The Polaris GPUs can be deemed as the direct competitors to Nvidia’s Pascal releases. It is able to use 3D FinFET transistor design in order to increase performance levels without having to deal with extra power usage. Although, it should be noted that it does this by way of a 14nm production process rather a 16nm.

The AMD Radeon RX 480, according to the company, will pack 2,304 stream processors, as well as 36 Compute Units to allow for optimal compute power of 5 teraFLOPS. It contains a memory bandwidth of 256GBps over a 256-memory interface, while being able to offer either 8GB or 4GB of GDDR5 memory (depending on the purchased card configuration).

The graphics processing card is slated to have a 15-watt Thermal Design Power (TDP) and will operate over a single 6-pin connector. It will also support DisplayPort 1.4 and 1.3 HDR, as well as the company’s own VR Premium virtual reality and FreeSync Monitor syncing series. However, the company did not disclose (at the time of writing) what the overclock speeds for the card would be.

It had been said by Raja Joduri, the Radeon Technologies Group Senior Vice President, that the AMD card being talked about here could be able to hold its own when being compared to the GeForce GTX 980.


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