Apple – Discontinuing the Thunderbolt Monitor

Apple just recently announced that it will be stopping the production of one of their hardware, and don’t worry, it’s not going to be the iPhone or the iPad.  The Cupertino, California-based tech firm announced the discontinuation of their Thunderbolt Display. In a statement made to Fortune on Friday, a spokesperson from the company had confirmed earlier reports that the firm is going to stop the production of the monitor. The spokesperson did not disclose as to whether the company had future plans to build another display, but said that customers should now be seeking alternatives made from third-party manufacturers for their Mac computers.

Apple - Discontinuing the Thunderbolt Monitor

Apple Telling Customers to Seek Third-Party Monitors for Macs

“We’re discontinuing the Apple Thunderbolt Display,” the spokesperson said to Fortune. “It will be available through, Apple’s retail stores and Apple Authorized Resellers while supplies last. There are a number of great third-party options available for Mac users.”

Back in 2011, Apple announced the Thunderbolt Display, and it comes with a 27-inch panel, as well as, just like its name suggests, a Thunderbolt connection of which lets users to transfer data from their iOS devices. This monitor, which has a top-end price tag, has other ports on offer such as an Ethernet port, USB ports, as well as a charging cord for connecting MacBook Pros and MacBook Airs.

The company deemed the display to be a top-of-the-line monitor for those who want a larger-screened experience for their Mac computers. However, its hefty price tag was just too much for many and it had become the subject for scrutiny time and time again for the past several years. There are even better alternatives from a wide range of competitors that did feature high pixel resolutions, and even better color accuracy. What’s more is that these third-party monitors are priced lower than Apple’s offering.

Due to the dwindling stock, it did prompt reports that the company might be on the lookout to replace the monitor with an improved alternative. 9to5Mac, an Apple-tracking website, reported back in early June that it says the company was planning to replace its monitor with a new version that will sport 5K resolution, as well as integrated graphics chips. With the combination of these elements, it is reported that the new display will be able to deliver high-quality visuals.

Speculations were going around that the new Apple display will be unveiled at the Worldwide Developers Conference that was held earlier for the month of June of this year. However, the show was all about the firm’s software and no news pertaining to the monitor was announced.


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