OnePlus – Say Goodbye to the Invitation Only Events

What could be the worst part of trying to get your hands on OnePlus phones? Well, to put it simply, trying to be the first ones to get to purchase them, that’s what. Why? Because all three of the company’s phones have been initially sold by way of an invite only system, and it can be frustrating for fans of the brand and for tech enthusiasts alike. To get the invites, people would have to do something such as completing various competitions and responding to social media posts, just for a chance to get yourself into the launch event. But this won’t be the case any longer, as with the launch of the company’s next smartphone, which will take place on the 14th of June, it will be finally killing of its invite system once and for all.

OnePlus - Say Goodbye to the Invitation Only Events

No Need for Invites to Get the OnePlus 3

OnePlus always did bother with an invite only system for their smartphones, but that will change pretty soon. Carl Pei, co-founder, stated that it did stop the company from creating too many handsets, which would otherwise be sitting in an old warehouse somewhere. The company is unlike the giant e-retailer Amazon, of which can easily brush off a loss on some unwanted Fire handsets. The smartphone manufacturer has to be careful with regards to its supply chain. The co-founder explains the following in a forum post: “The invite system allowed us to scale our operations and manage our risks to help us grow more substantially.”

There’s a lot that had changed over the course of two years as the smartphone maker is no longer a startup firm like it used to be. Before, they only had very few fans and practically zero reputation. It has, at the time of writing, already delivered three phones, and most of them are actually quite excellent with a sturdy build quality. Therefore, its loyal fanbase is only expected to grow and are now craving for new announcements, even more than just the release of the OnePlus 3.

With the upcoming release of the next smartphone from OnePlus, the company is now ready to sell a phone like many other handset manufacturers, and that is through conventional OEM. But that does bring up the question as to how the decision will affect the company’s image (as well as the hype that is associated with each product release). All of that, however, still remains to be seen.


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