When you log into your social media account, head on to your local coffee shop, shop around inside a mall, or just chatting it up with your friends, there might be clear signs of a worldwide craze that is practically taking the globe by storm – Pokémon Go. What started as just an April Fool’s joke a few years back has now become an absolute reality, well, augmented reality that is. It has been dreamed for quite some time, and it has now been brought to us through an Android and an iOS app. After it was officially released, it became a worldwide phenomenon and there are no clear signs of it from become a halting trend any time soon.
Pokémon Go is (at the Time of Writing) Available in Australia, New Zealand, and the United States
So what is Pokémon Go? It is a mobile game that makes use of augmented reality, and it is created by the proud developers over at Japanese gaming firm Nintendo, along with a partnership with Niantic. Niantic, who is also responsible for a game with similar mechanics to which is called Ingress, assisted in the development of this now very popular mobile application.
In the Pokémon Go app, all you have to do is grab your phone, walk around your city, town, or even just your neighborhood, and wait until your handset picks up the presence of a Pokémon nearby. When it does, all you have to do is try and catch it. This is literally the embodiment of the catchphrase that the Pokémon franchise is holding, even until now – Gotta catch ’em all.
So how much of a fad is this Pokémon mobile game? When it was officially launched back on the 6th of July, by the next day, it was on more Android phones in the United States than that of the popular dating app Tinder, as per SimilarWeb. And a day after that, on July 8, there had been a whopping 5.16-percent increase for the number of Android devices within the US that were roaming around using the application.
According to SimilarWeb, there is now a staggering 60-percent of Android phone users within the United States alone that are playing Pokémon Go every single day since its official launch. For a game, this is practically amazing as it matches the daily statistics of active users for social media applications, especially that of Twitter.
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